Our ESG Roadmap named ‘Activate’ centers on five action-driven pillars of Restore, Inspire, Excite, UPLIFT and Innovate which articulates the Group’s commitment respectively to the environment, its employees, customers, communities and its product value proposition.


We restore the natural world by transforming our relationship with nature, using sustainable practices in our manufacturing process, and by supporting projects that protect and restore ecosystems.


We inspire our teams to drive positive and meaningful change by providing them with the resources, training, and support they need to succeed. We also create a culture of innovation and collaboration that encourages our employees to think outside the box and to come up with new ways to make a difference.


We aim to excite our customers by guaranteeing their satisfaction through the provision of unique products and excellent service. Our goal is to create a positive and memorable customer experience that leaves them wanting to come back for more.


We uplift our communities and suppliers by working with them to develop meaningful and impactful projects. We believe that by empowering Micro, Small & Medium Enterprises (MSME) and entrepreneurs, we can create a more sustainable and equitable supply chain. We also support a variety of local organizations that are working to improve the lives of people in the communities where we operate.


We innovate products and services by investing in research and development, by developing new and innovative products, and by using cutting-edge technology to improve our manufacturing and management processes. We are committed to being at the forefront of innovation in the coconut shell activated carbon industry, and we believe that our products and services have the potential to make a positive impact on the world.